Joyful Moms China welcomes nearly tens of millions of newborns annually, but while we embrace new life, we often overlook the countless pregnant and postpartum mothers behind these births. Among this group, 60% to 80% of mothers experience varying degrees of depressive moods during pregnancy and after childbirth. According to statistics, the average prevalence of postpartum depression in China is 14.7%, meaning that approximately one out of every seven new mothers suffers from postpartum depression. [1] Qian Yaorong, Yan Xiaoying. Systematic Analysis of Postpartum Depression Incidence in China. Chinese Journal of Practical Nursing 2013; 29(12): 1-3. Thyseed brand has initiated the Joyful Moms postpartum depression care campaign, aiming to raise awareness and promote understanding of postpartum depression through advocacy and education. We call for more attention to the anxiety experienced by pregnant and postpartum mothers, encouraging the public to recognize and address postpartum depression as a social issue. A Mother's Confession Public Service Short Film Thyseed released a public service short film titled A Mother's Confession, starring Shen Shiyu, who was nominated for her role in the Berlin Film Festival entry film Betelnut Blood. The short film appeals to the public to pay attention to postpartum depression, using love and action to voice for mothers, collectively empowering postpartum moms with renewed strength. The Misty Room of the Heart Public Exhibition Thyseed held a week-long "Misty Room of the Heart" themed public exhibition at Today Art Museum in Beijing, marking the official launch of the "Joyful Moms" postpartum depression care campaign. This exhibition offers an immersive experience for visitors, aiming to help each visitor understand the inner world of postpartum mothers and empathize with their emotions. Healing Journey of Newborn Mind Healing Salon In collaboration with Baby BELLA Maternity Care Center, Thyseed organized the Healing Journey of Newborn Mind themed healing salons in four cities: Hangzhou, Nanjing, Chongqing, and Suzhou. Through sound healing concerts featuring singing bowls, these events aim to help expectant mothers relax and alleviate their anxiety. Joyful Moms Large-scale Documentary The documentary "Joyful Moms," jointly produced by Thyseed and Beijing Radio and Television Station, is the first of its kind in China to focus on women's perinatal mental health. It will be on air on CCTV Documentary Channel, Beijing Radio and Television Satellite Channel and various notable online platforms in 2025. Please stayed tuned!
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